More than 25.000 young people directly interacted with Puma, and more than 20 online magazines wrote about the event and linked to the video. We did not use paid media, only flyers and posters.
We have made several campaigns for Puma Denmark, and these are two of them. The ”After Hours Athlete” was an event-based campaign with secret private concerts and frozen Puma sneakers. It was made to create what the advertising industry calls "brand heat" on Puma’s lifestyle products, especially their Dallas, Retro, and Clyde sneakers.
"Colour your Game" was a promotion campaign for Puma’s top handball shoe Accelerate V Tricks.
More than 25.000 young people directly interacted with Puma, and more than 20 online magazines wrote about the event and linked to the video. We did not use paid media, only flyers and posters.
