Founded in 1997 from a basement in Sejrogade, Aarhus, Arnsbo Media (Arnsbo Group since 2019) primarily produced radio commercials and sound for tv commercials, but the product portfolio was soon expanded to other areas such as multimedia productions, audio branding, sound logos and more.

At the beginning of the new millennium, Arnsbo Media became a portfolio company, where several offspring companies were created, and others were acquired. Today Arnsbo Group has a portfolio of companies offering global tech, communication and marketing solutions.

In 2019 I was offered a project position for a year by Chairman Soren Arnsbo and CEO Carsten Hjorth Pedersen. As Arnsbo Group's CMO, my job was to build a common communication platform for the group's companies. It was about communication design and streamlining the organisation, finding partners and collaborators, developing the media strategy etc.

It was an exciting and educational collaboration. For the first time in my 25-year career, I implemented our strategies and solutions from within a client's organisation. I have since worked with more clients in the same way…

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In Arnsbo group - the mother company - communication is mostly about values, investments, projects and recruitment. Attracting the best employees is a challenging task within the IT industry. The companies live under the same roof in the Danish head office. Part of the task was to design the premises to support Arnsbo Group's values and desired culture.

We wanted coherence in the communication in all the group companies. They should not communicate alike but more as a family of companies with the same values and expressions. Some design elements they share and others are tailored to the individual company.