Ichi
DK Company is one of Denmark's most prominent fashion clothing manufacturers, and Ichi is its largest brand. Ichi wanted to be more than fashion, and they asked for a position-based campaign both employees and customers could rally around with pride. Ichi’s pay-off is "The fine art of being you”, so we build the campaign around that.
Prints were used on hang tacks,
handouts and stand boards together
with campaign information
ICHI handed over the first
donation to DINNødhjælp
in the fall of 2016
Anja Ringgren Lovén (founder of DINNødhjælp) and Almaz Mengesha at ICHIs office in Vejle.
Photo: Jesper Werge / Jutland Fyn Media
