Frank Studio
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Coach Solution

Coach Solution creates software solutions for the shipping industry to optimise vessel performance and voyage planning. The goal is to maximise profit and minimise CO2 emissions simultaneously. They have one of the most reliable software solutions on the market with unique vessel characteristics to optimise real-time performance and voyage planning. Valid data is essential, and Coach Solution can deliver just that.

 

We started with a strategic process with Coach Solutions' marketing department and selected from the management team. The marketing strategy was developed and summarised in a brand book. We then set the identity design, summarised in a design manual from which Coach Solution's marketing department could work.

 
 
 
 

Coach Solution is an IT company, first and foremost, so it was essential to look like something other than a shipping company. We wanted the design to be Scandinavian and contemporary but internationally usable in Asia, the Middle East and South America.