Frank Studio
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Alivestyle

Alivestyle is a Danish independent eyewear agency and experience house serving exclusive independent opticians and fashion retailers in the Nordic countries Finland, Norway, Sweden, Iceland, the Faroe Islands and Denmark. Alivestyle is the agency of choice for some of the most high-end and controversial brands in eyewear design, such as Mykita, Barton Perreira, Matsuda, Tom Davies, etc. Alivestyle is based at Tirsbæk Gods in Vejle.

We have a long-term strategic collaboration with Alivestyle to design and develop, especially their online presence. Our task is to service their plus 400 dealers in the Nordic countries through the website, campaigns, newsletters, trade fair activities, etc., in collaboration with their sales department—a combination of marketing and sales support activities with a constant focus on the digital present and future.

 
 

Email marketing and campaigns run continuously. Most recently, we have developed an online ordering platform for Alivestyle's dealers.

 

The logo is built on the Clarendon font. The idea was to merge a classic and contemporary expression. Alivestyle represents traditional and high-fashion brands, so the identity must reflect that.